About Scelta
Background information about Scelta, its mission, key statistics, and the leadership team.
About Scelta
Scelta was founded in 2023 by David Mill, inspired by the challenges he faced during construction project management and home selection processes. David’s passion for transforming the industry was sparked while managing the construction of his grandmother’s home. Today, Scelta supports over 45 companies and 650+ users with our cutting-edge solutions.
Mission and Vision
Mission EMPOWER, not replace, the workers building our future with real-time data and visualization tools.
Vision ELIMINATE paper from every construction site in North America, ushering in the first generation of Digital General Contractors.
Key Statistics
Over 650 users
45+ companies
100% onboarding success
0% client turnover
Leadership Team
Meet the leaders driving innovation and excellence at Scelta.
News and Updates
Stay up-to-date with the latest news and developments from Scelta.
What Does Scelta Provide?
Sell Developments Early.
Automate Your Process.
Soothe Anxious Clients.
Scelta automates the tasks general contractors don’t like to do, so they can focus on what they love throughout the entire development process.
Scelta's Story
Scelta was born in 2023 from my personal experiences as a construction project coordinator and a personal mission to help my Nonna make home selections.
To my Nonna,
Who taught me the power of choice & the strength in a good espresso. Your challenges with home selections lit a fire in me. It wasn’t just about choosing tiles or kitchen counters—it was about control, empowerment, and reshaping how decisions are made in the bricks and mortar of our lives.
Scelta was born from a shared frustration—my Nonna’s as a home buyer and mine as a project coordinator—over the slow, manual, and often pushy home selection process. This common challenge sparked the idea that there had to be a better way, leading to the creation of Scelta, a platform designed to empower users by revolutionizing these outdated practices.
I invested my summer savings from window cleaning into developing the first version of the Scelta Showroom. This innovative platform allowed buyers to visualize their selections in a virtual environment, scaled accurately to their future homes. My Nonna, seeing her selections come to life, told me I had truly given her 'SCELTA', which fittingly means 'CHOICE' in Italian.
Following the initial success, Scelta rolled out the platform to 150 condo buyers. Remarkably, 110 out of 150 early adopters completed their entire home selections online, fully embracing the convenience and innovation of not having to visit a physical showroom.
90% decrease in project management time
400% increase in upgrades spending
Beyond Virtual Selections—Empowering the World’s First Generation of Digital General Contractors
Today, Powered by Scelta helps General Contractors automate the tasks they don’t want to do so they can focus on what really matters. By relieving the burden of admin, planning, and client interaction aspects, we empower general contractors and their teams to concentrate on the impactful, hands-on work that defines their craft.
Let’s face it—construction processes could be better. So let’s build a better future together.
Contact Information
To get in touch with Scelta, call or text 226-347-6758, or email [email protected]
Commonly Asked Questions
Question: What is Scelta's purpose?
Answer: EXCEED the demand for an affordable future by eliminating waste in construction processes, financially benefiting the lives of all.
Question: How did Scelta start?
Answer: Scelta was born from the founder’s experiences as a construction project coordinator and a mission to help his Nona with home selections, leading to the creation of a platform designed to revolutionize outdated practices.
Question: What is Scelta's vision?
Answer: ELIMINATE paper from every construction site in North America, ushering in the first generation of Digital General Contractors.
Question: What are the key statistics about Scelta’s success?
Answer: Scelta has over 650 users, 45+ companies, 100% onboarding success, and 0% client turnover, showcasing its effectiveness and customer satisfaction.
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